Cromotion Network

In an industry where one player dominates as heavily as Google does in online search, it seems futile to try making “a better mousetrap”. However, there still is a point in focusing on a single, narrow niche, or improving a particular aspect of the giant’s offering, especially if you’re only playing and experimenting — and this is exactly what TraZhi is all about.

TraZhi (in Croatian, imperative form of the verb “search”) is a search engine front-end with a focus to emphasize the following aspects of Web search:

• Usefulness of displayed results: Even though Google’s PageRank has greatly improved the usefulness of results, it still leaves lot to be desired and — as the authors of TraZhi have proven — can be significantly improved upon even without great modifications to the search algorithm. Instead of using only ony engine, TraZhi uses several, which among other things beats many carefully crafted SEO strategies to display more relevant results.
• Usage of screen real estate on small screens: Due to the way it displays the results, TraZhi is especially well-suited to smartphones, PDAs and other devices with small screens.
• Minimalist interface: Even though Google has made a revolution with its simple user interface, TraZhi shows that even in can be improved upon. Also, at least until the projects is in an experimental phase there it will display no contextual or banner ads.
• Bandwidth preservation: The authors of TraZhi state that an average search results will weight only 2 kB — needles to say this is again particularly useful on mobile devices.