Cromotion Network

Following the worldwide trends, Croatian Web scene has recently seen a surge of social networks, ranging from old-style dating services like the venerable Iskrica to attempts to recreate success from other countries as is the case with Ekipa. Among the few that have stood from the crowd, Tulumarka is one of the most interesting ones, being the first in the market on several accounts.

First of all, it was the first local social network that with a focused target; instead of trying to cover all the possible demographics, it caters solely to party-goers, with a number of features that help them keep track of each other, as well as to organize and visit parties. It was also the first social network — certainly in the region, but we’re not aware of anyone who offered this feature worldwide — which has allowed the members to tag the photos denoting themselves; so if you met a hot chick or guy and didn’t get their phone number, chances are you might recognize them on a Tulumarka photo and link to them directly.

And of all local social networks — even in the region — Tulumarka was the first to be acquired, for an undisclosed sum to a media group which is behind a number of commercial sites like job site MojPosao, a bunch of classified ad sites, and even a much less successful social network. Although we have witnessed a number of previous acquisitions of Web projects and applications, Tulumarka was the first small startup, created by two guys in their living rooms (we don’t have that many garages here), to be acquired (the previous ones were all developed by an existing company or media group).